This study examines the effectiveness of AI platforms in university student recruitment, focusing on features such as live interaction, peer-to-peer engagement, analytics, and customization. Data from 64 universities was analyzed to identify trends and platform performance. Results show 46% of institutions use AI tools, with Unibuddy and Slate leading in adoption due to their comprehensive features. Larger universities tend to use multi-functional platforms, while smaller schools favor simpler, cost-effective solutions. Findings emphasize the importance of feature-rich AI systems in enhancing engagement and streamlining recruitment. For institutions like Keene State College, adopting platforms such as Unibuddy or Slate is recommended to improve personalization, increase efficiency, and enhance the student experience, fostering stronger connections with prospective students and improving recruitment outcomes.
